January 15, 2021
You will agree with me that selling on Amazon is an amazing way to start up a business empire and earn money. However, there are so many obstacles along the way that may want to hinder your progress.
As an Amazon seller, you’re faced with competitors who’ll want to leverage your brand name by copying your products, among other shady dealings, which is why there is an urgent need for you to safeguard your Amazon business.
These and many other complaints are what Amazon sellers like you are facing and the best way to protect yourself from problems like these ones is to register your trademark and not only leverage your brand but protect it with the Amazon brand registry.
In this article, we will take you through what Brand Registry is all about and the benefits a registered trademark will provide.
Amazon brand registry is a special program created by Amazon to legitimize your brand. It makes you stand out from non-registered brands.
According to Amazon, as a brand owner who’s enrolled in the Brand Registry program, you’ll have access to great marketing tools that will help you protect your trademarks, not excluding image search, proprietary text, and predictive automation.
Among the many issues that Amazon sellers are faced with like unauthorized sellers and cheap products, the one that affects a lot of brands the most is that of counterfeit products.
The true situation of things
For a platform as big as Amazon, it is next to impossible to monitor the thousands of sellers. However, with the introduction of the Amazon brand registry and features such as project zero and transparency, Amazon is winning the battle against perpetrators of intellectual property abuses on its platform.
Why is this important?
If a customer receives a counterfeit product that uses your brand name, it will cast bad publicity on your brand and do what is called, dilute YOUR brand. Likewise, if a customer finds a reseller that sells your product cheaper than you, it won’t sit well with your customer base.
The above situations will make you lose customers, reduce your revenue, destroy your reputation and success rate on Amazon and lead to bad reviews.
These and many more are the reasons why you need to leverage the Amazon brand registry as it offers you the right tools and resources to get rid of these risks.
Amazon brand registry will do the following:
You need to enroll in the brand registry program if you want your brand to enjoy protection from Amazon. Since May 2017, the Amazon brand registry requires you to have a registered trademark if you want to apply for the brand registry program and this is where Trademark Depot comes in.
At Trademark Depot (TMD), we are your one-stop trademark shop when it comes to registering trademarks.
We’ll carry out an extensive trademark availability search to ensure your trademark is available and registrable.
At TMD, we’re a group of professional Attorneys, paralegals, registered trademark agents, and assistants willing to help you protect your brand.
With over 20 years of trademarking experience, we can guide you as you take the bold and necessary step of moving your brand to the next level.
You must have a registered trademark that is either image-based with letters, words, or numbers or text-based.
Amazon brand registry has a lot of benefits and they are as follows;
During the Amazon brand registry sign-up process, you’ll provide information about your business which Amazon then uses to automatically trash inaccurate contents that encroach on your intellectual property.
According to Amazon, many brands who signed up for the program reported a 99% decline in suspected infringements.
As a member of the Amazon brand registry, you’ll have access to Amazon’s anti-counterfeiting programs namely; Project zero and transparency.
The tools will automatically scan stores to stop the sale of fake products and utilize product serialization to also stop fake products from getting to the customers.
Furthermore, as a verified brand, you can personally remove fake product listings once you see them. As of the time of writing this article, over 350,000 brands have enrolled in the Amazon registry.
Once you enroll in the Amazon brand registry, you’ll have access to brand analytics in your seller account which will provide valuable insights like the following;
As an Amazon seller who wants to be successful, you need to register your trademark as soon as possible and apply for the brand registry.
Contact the experienced professionals at Trademark Depot (TMD) for a free trademark search.
Share this post