How to Buy a Trademark
Can I Buy a Trademark A good, no a great trademark should be both original and distinctive. In other words, it should be unique and help your company stand out from the crowd. Think Xerox, Verizon, Kodak, Exxon and think about why these are such great brands. One of the reasons is because these […]
A Business Name vs. a Trademark: What’s the Difference?
This is probably one of the most common questions I’m asked and one of the most misunderstood topics in trademark registration. “I’ve registered my business name in Canada, so I’m protected”. I hear it all the time. This cannot be further from the truth! Your business name, or trade name, is the official name under which […]
How to Choose a Great Trademark
Welcome to my first-ever blog post! I’ve been in the business, the trademark business that is, for over 15 years. I’ve seen my share of the great and not-so-great trademarks. I’ve seen more start-ups than I can count, and all have the same concern: “Is my trademark a good trademark”? I spent 6 years as […]
