Securing a trademark, defined as any word, symbol, design, slogan, or logo that represents the goods or services being provided to your customers, is a key component for any company’s long-term health. Whether you’ve purchased an existing trademark or come up with one yourself, a trademark must be protected. Even after your business has done […]
Can I Buy a Trademark A good, no a great trademark should be both original and distinctive. In other words, it should be unique and help your company stand out from the crowd. Think Xerox, Verizon, Kodak, Exxon and think about why these are such great brands. One of the reasons is because these […]
This is probably one of the most common questions I’m asked and one of the most misunderstood topics in trademark registration. “I’ve registered my business name in Canada, so I’m protected”. I hear it all the time. This cannot be further from the truth! Your business name, or trade name, is the official name under which […]
Welcome to my first-ever blog post! I’ve been in the business, the trademark business that is, for over 15 years. I’ve seen my share of the great and not-so-great trademarks. I’ve seen more start-ups than I can count, and all have the same concern: “Is my trademark a good trademark”? I spent 6 years as […]